About us
Unique. Unusual. Unforgettable
THE MOST SOUGHT AFTER INGREDIENT IN THE PERFUMERāS PALETTE
The creation of World of Oud is attributed to its motto:
āImpossible is not in UAEās dictionary ā
Born in India, connects better with the ideals and values of Dubai. We define ourselves as creators of the best Oud in the form of a stick, where innovation is a proactive attitude and luxury is a commodity to be shared.
Founder's thought
Who could have imagined that one of the rarest and most exquisite oud collections would be envisioned at 35,000 feet in the air?
On an Emirates flight from Bangalore to Dubai, en route to Mauritius, Prithvi Sunku and Wasiq Ahmed, both deeply passionate about perfumery and the rich cultural heritage of the UAE, found themselves immersed in a conversation about the essence of true oud. As they reflected on its legacy, a thought struck themāoud was revered, yet its experience was not instant. The world needed a way to indulge in the richness of pure oud effortlessly, without the elaborate rituals of burning wood chips or resin.
With this revelation, World of Oud was born, pioneering the first-of-its-kind Instant Oudāa revolutionary blend that delivers the depth and authenticity of traditional oud in a convenient, modern format. Inspired by the deep-rooted Emirati tradition of oud and crafted from the rarest selections sourced from the most coveted regions, World of Oud is more than just a fragrance; it is an experience, a bridge between heritage and contemporary luxury.